Social networks are a universal communication platform that is accessible to everyone. A self-respecting company must be present in at least one social network, because the attitude of customers towards it is also formed there. Business in social networks should be social, that is, as close as possible to its consumers, who, by the way, not only ask about your products / services, but also leave feedback.
Often these reviews can be negative, which means you need to run reputation management processes.
Of course, reputation management is not only a response to a bad review, but also preventive measures that initially do not allow a negative to the company.
Reputation management is not the way to post a photo of a manicure on an instagram, but control over what accompanies this picture afterwards - reviews, referrals and further “walking” of it in the network.
There are many sites where real reputation wars take place and all this needs attention. A person, as a rule, rarely leaves a good review. Agree, if you watch Internet TV every day, then do not write in the networks that it works for you regularly. But as soon as some technical case occurs, a negative post to the Internet provider is provided.
Therefore, a negative in relation to the company will meet. We can not exclude the black PR competitors.
What to do?
First of all - calm down. No need to argue with the "negativshchiki", without understanding the problem, otherwise it turns out that you spent an hour to argue with the competitors' bot.