Instagram has released a series of new features designed to form closer ties with subscribers.
These new features can be used with the fastest growing Instagram channels - stories and live videos (broadcasts).
Countdown in stories
Users can now add interactive countdown stickers in Instagram history.
Marketers can use this feature to count down to an event, such as a product launch or webinar.
E-commerce retailers can also use countdown stickers in stories to remind subscribers of a time-limited promotion that will soon expire or, on the contrary, begin soon.
After the countdown sticker is created for the first time, it will be available for reuse until the countdown ends.
Other users who see the countdown can track it, which will allow them to receive a notification after it ends.
