Instagram collaborates with more than 20 brands, including Adidas, H & M, Kylie Cosmetics and Michael Kors, entering the territory of such giants as Amazon.com and Walmart.
New Instagram feature will allow US users to find out the price of the product specified in the post with one click. A second click on the product will open the order form.
Users can then pay it via Visa, Mastercard, American Express, Discover or PayPal. Previously, Instagram allowed brands to post links to related websites so that users can shop there.
“Facebook’s privacy story is the biggest problem that can negatively affect the launch of purchases in applications,” says Gabriella Santaniello, founder of retail research firm A line Partners. “I expect that there will be some distrust when entering your credit card information when placing an order.”
The world's largest social network is under strong pressure. It is obliged to improve the processing of personal data after a series of errors affecting millions of users and subsequent scandals.
Considering the fact that Instagram was acquired by Facebook in 2012, users with fear expect such “surprises” from this social network.