The number of deleted ads has decreased, but the number of blocked accounts of advertisers almost doubled compared to 2017.
According to Google’s annual report on actions taken to eliminate policy violations on its advertising platforms, in 2018, a search engine deleted 2.3 billion “bad ads.”
This is about a million less than what was removed in 2017. However, the advertising giant said that the number of advertisers' accounts that it closed last year doubled from nearly a million to the previous year.
What industry does Google not like? Commercial collateral services, addiction treatment services, third-party technical support, ticket vendors, cryptocurrency, and some local services, such as garage door repair, topped the list of sectors Google focused on in 2018.
Since July 2018, he has banned the advertisement of collateral bonds and restricted the advertising of drug treatment services.
Developers and publishers. According to Google, about 734,000 publishers and application developers have been removed from its advertising network, and advertising has been completely removed from almost 1.5 million applications.
In 2017, Google added the ability to identify and remove ads from certain web pages that violate its publisher policies, rather than remove ads from the entire site. Thanks to this technology, combined with manual checks, the company removed ads from more than 27 million pages that violated its policies last year.