Conversions are an important success indicator for any e-commerce website. If your conversion rate does not increase (or remains constant) at higher levels of traffic, then no marketing will help you grow your business. Futureinapps is discussing the best conversion strategies through smart website development that your e-commerce site should use.
• Smooth checkout process. Perhaps the easiest way to increase your conversion rate is to make the shopping process as smooth as possible. The two most important CTAs (call to action) - “Place an order” and “Add to cart” should always be clear and visible to the buyer. One of the main reasons for refusing a purchase is the obligation of people to register before they complete the purchase. If you are creating a clear and simple buying algorithm for guests, you can invite users to create an account after completing an order.
• Relevant recommendations. Referral mechanisms featuring optional products can significantly increase the average order value and conversion rate. The change in value depending on the filling of the basket or the order of recommended products makes it possible to pay attention to a product as yet unknown, which may correspond to the tastes or interests of the buyer.