Webmasters, developers, optimizers and site owners noticed that their network is faster.
Google recently shared some data — after the official launch of Google Speed Update in July 2018, Google saw that in the slowest third of traffic, performance improved by 15–20%.
How it was. The first Google Speed Update was announced in January 2018, and its goal was to lower the ranking of very slow mobile pages in search results. It then took several months for webmasters, SEO developers, developers and site owners to respond and improve the performance of their websites before the algorithm update was released in July 2018.
It seems that the sites seriously reacted to the update and worked to improve the speed of the sites on mobile devices and computers. Google also provided tools for measuring site speed, and put forward suggestions for improving speed.
Results, achievements. Google shared the following results on speed improvements that it saw a year later:
• In the slowest third of the traffic, we saw that user-oriented performance improved by 15–20% in 2018. For comparison, in 2017 there were no improvements.
• Improvements were observed throughout the entire web ecosystem in each country - sites from over 95% of countries increased speed.
• When the page loads slowly, users more often refuse to navigate. Thanks to these speed improvements, we observed a 20% decrease in the number of failures for transitions initiated from the Search.
• In 2018, developers conducted more than a billion PageSpeed Insights audits to determine performance optimization capabilities for over 200 million unique URLs.
Why is it important. As mentioned above, SEO depends on the speed of page loading - promotion in organic output. If your site is perfect from the point of view of content, usability, etc., but the page loading speed will annoy visitors so much that the refusal rate from further viewing will be high, then organic traffic can never be dreamed of. You do not have to expect and demand the perfect result in the PageSpeed Insights tool, but you must constantly monitor the speed of loading pages on your site and eliminate all errors that may affect it.
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