Promotion of any site in search engines should be started with internal optimization - correct prescription of metatags, description, etc., filling the site with relevant content, formation of a sales funnel for “selling” pages.
Next, you need to "drive" to the site targeted traffic. That is, to take measures to increase the number of targeted visitors to the site.
Types of targeted traffic
Direct traffic
Direct traffic - this is when visitors come to the site through a direct link, they pierce in your browser.
How to generate direct traffic?
Example. Many companies use e-mail newsletter. In each letter - useful information and a signature in the form of links to the site. People referred by links will be recorded in the counters Google and Yandex as direct traffic.
Direct traffic usually accounts for a small proportion of traffic. This, in its own way, is an indicator of brand recognition when a user is not looking for a product or service, but knows the address of the brand of interest.
However, the company Futureinapps has its secrets, how else can generate additional direct traffic to your site.
Search traffic
Search traffic is traffic from a search engine. When a user searches for certain goods or services, he clicks on what the search engine gives him and in the site’s metric it is recorded as search traffic.